Kevin's Weblog

I just read John Battelle note about Geico’s lawsuits and thought about the supermarket. Most supermarkets hand you a couple of coupons along with your receipt. If you look at them, you quickly realize that most of the time they are coupons for a competing product to one of the items you just purchased. I wonder how this works. Do supermarket advertisers “bid”, as it were, on specific competing products or just on categories? Is this a relevant parallel situation to Google and Yahoo?

(This seems like a good time to point out that I work for Overture/Yahoo, but that nothing I say here in any way represents the opinions of my employers.)