Kevin's Weblog

I think it would be a good thing if more people read The Economist. First off, they would be a lot more educated about the state of the world. But, also, they would have a better idea of what the rich really think about them. Or, at least, that the people who write ad copy targetted at the rich think the rich think about them. Recent examples, paraphrased:

• Virgin Atlantic First Class: helping you forget about those annoying people who work for you.
• Intercontinental Hotels: because we understand that you deserve a hotel room bigger than most people’s houses
• Citigroup Family Advisory Practice: let us ease the burden of being born rich